De Tierra Vineyards began in 1998 as an organic grape-growing operation in the Salinas Valley by Tom Russell, an agriculture professional from Phoenix, Arizona. Russell had transitioned the majority of his conventional row crop vegetable operation to organic in the early 1990’s, and had great success in the California market. Russell was passionate about wine and farming, and wanted to explore the benefits of organic farming with wine grapes. Russell teamed up with friend and winemaker of Vignalta Italy, Lucio Gomiero, and planned to develop an organic vineyard in the Corral de Tierra Valley. The site was selected, a south-west facing, 40-acre farm, just 15 miles from the Salinas Valley. Through this partnership, De Tierra Vineyards was born. Today, De Tierra is run by Tom Russell and his daughter, Anna Russell. Anna isa second-generation farmer and Salinas native.